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Desenvolvemos conceitos para a aplicação da música ao roteiro, marketing, comunicação e além…

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Proudly nominated top 50 innovators in marketing & communication by ProXXIma 2013 (Brazil’s creative industries bible).

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BRANDED ENTERTAINMENT

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Absolut Brasil queria trabalhar com jovens artistas de todos para o lançamento do Berri Açaí. Nossos supervisores executaram a pesquisa, A&R (escolha repertório) e licenciamento de todas as obras, foram dez remixes. A agência, Possível (WPP), desenvolveu o projeto que contava com um site incluindo receitas especiais de drinks quais levaram os nomes dos artistas, além de eventos de musicais onde a audiência que acompanhava o exercício pode interagir com a marca. O resultado: Maximum Awareness, Loyalty and Longevity para o lançamento.

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ARTISTS & BRANDS

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Glastonbury e 5 outras datas na Europa. Criamos uma estratégia de Artists & Brands envolvendo um documentário feito pela revista Dazed and Confused, pocket shows, photo shoots e, claro, as meninas usando produtos da marca durante os shows. Melissa foi a marca escolhida pela Sync Originals para esse exercício e compreenderam a sinergia imediatamente.

Desenvolvemos toda estratégia e coordenamos todo o exercício, além de termos fornecido a equipe de mkt da Melissa acesso ao backstage para o Glastonbury para que pudessem acompanhar de perto todo o projeto. Enquanto arrasavam com suas novas botas Melissa, Alice, Jennifer e Mariana representarão bem a marca em sua turnê, em seu documentário, e claro, espalharam a Melissa por varias cidades da Europa.

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MUSIC CONSULTANCY, STRATEGY & DEVELOPMENT

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Musicness foi o nome dado ao programa de rádio com o tema negócios da música, desenvolvido para educar uma audiência crescente de na rádio Levis. Conceito, programação, escolha de convidados/conteúdo, tradução, edição, produção e apresentação do programa.

Convidados Mike Doernberg C.E.O Reverbnation, Jonas Woost Last FM e outros. Hoje o nome Musicness pertence desde 2012 a primeira escola de music business do Brasil, em São Paulo. Fale Conosco!

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