Musicness was the name of a music business radio show developed to educate a growing audience of bands login in to Levis Radio during a competition that led one band going to SXSW. We consult with Levis on a strategy and were responsible for product implementation. Concept, programming, choice of the guests/content, translation, editing and production of the program. Guest included Mike Doernberg C.E.O of Reverbnation, Jonas Woost of Last FM and others. The name Musicness lives on today, it belongs to Brazil’s 1st music business school. Hear one of the the programs here.