From a one man band that started trading rare vinyl’s from Portobello & Camden markets back in 88, promoted the UK 1st Brazilian club in Oxford St. 91, owned a live music venue in Kensington 94, dealt with sales at Ninja Tune 99 before pós graduating in Music Biz Management 2000; Afonso headed the international dept. at ChinaWhite Records in London 01, did a spot of business developing at Adrenalin (today Huck Magazine) 03, and launch (©urve)music™ in 02 alongside Andy Cato (1/2 of Groove Armada), before going Solo to Midem to collect an award for innovation (A&R) in 2005 for the company.

While all that was happening, Afonso was acting as executive producer at premier London venues doing dates with over 20 major Brazilian acts between 1993 and 2003; later on he got busy ‘babysit’ aspiring music execs. at European School of Economics lecturing music business management between 2008-2010.

In Brazil since 2010, Afonso soft launched Sync Originals on May 1st 2012 and was nominated as one of the top 50 most innovative executives/businesses in marketing & communication by ProXXIma Magazine in 2013 (from group Meio & Mensagem – Brazil’s most read publication on advertising, marketing and the creative industries in general). He is pretty busy on Saturdays, lecturing at Brazil’s 1st Music Business School – Musicness, which he founded in Jan. 2012, as well as moderating, speaking and consulting on music for all types of clientes. Want to know more and learn what business partners have to say about his work? Please visit his Linkedin here.