We develop concepts for the application of music to marketing, communication & beyond
Proudly nominated top 50 innovators in marketing & communication by ProXXIma 2013 (Brazil’s creative industries bible).
Absolut Brazil wanted to work with young talented artists for the launch of Berri Açaí. Our supervisors got to work licensed of all works, there were ten remixes. The agency, Possível (WPP), created the project that contains a website that includes special drinks recipes named after the artists, as well as musical events where the audience that follows the launch could interact with the brand. The result: Maximum awareness, loyalty and longevity for the launch.
ARTISTS & BRANDS
Pérolas Negras (now Abronca – Warner) – were invited to Glastonbury festival and 5 other dates in Europe. We created an Artists & Brands strategy involving a documentary made by Dazed and Confused magazine, in-Store pocket shows, photo shoots and press. Melissa was the brand chosen by Sync Originals for this exercise and they understood the synergy immediately.
Alice, Jennifer and Mariana did represent the brand well on their tour, in their documentary, and of course, they spread Melissa message in several cities in Europe.
MUSIC PRODUCT DEVELOPMENT & BEYOND… CONSULTANCY
Musicness was the name given to the music business radio program, developed to educate a growing audience of Levis radio listeners. Concept, programming, choice of guests / content, translation, editing, production and presentation of the program.
Guests Mike Doernberg C.E.O Reverbnation, Jonas Woost CBC Canada and others. Today the name Musicness belongs, since 2012, to the first music business school in Brazil based in São Paulo.